| Flash design is a part of our visual integration philosophy to help create a powerful communications tool for our clients. Our approach to Flash is that it should compliment a website, not be the focus. We understand that Flash cannot make a website design strong if the website was designed poorly from the start. What it can do is take a well designed site and elevate the experience by connecting with users in a unique way.
When considering Flash for a particular project, we ask ourselves, and our customers, the following questions:
- Is Flash the best solution for the objective?
- Is there an element that would be enhanced by movement?
- Can Flash enhance the overall usability of this website?
- Can Flash elevate the visual sophistication of this website?
- Who will be viewing the website?
We understand the power of Flash and how it can create unique visual experiences for the user. We are proponents of Flash when it is used intelligently and appropriately to dynamically enhance a website.
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